Property Marketing
Amplifying a Veteran-Owned Brokerage Firm
When Fortress Realty Partners, a small veteran-owned brokerage firm, suddenly had the opportunity to win a 500,000-sf listing in a hot submarket, their potential client had only one concern–could they deliver high quality marketing results like the national real estate firms?
Client
Fortress Realty Partners
Challenge
Winning and servicing a high-stakes, Class A listing
Services
Marketing Plan, GTM Activation, Corporate Sales Enablement
Results
Secured a 500,000-SF portfolio and multiple LOIs within 6 months
Fortress Realty Partners turned
to Barton Agency for go-to-market help.
We quickly delivered a tailored marketing strategy that identified potential challenges and opportunities for greater success.
At the same time, Barton Agency elevated Fortress Realty Partners' nascent branding into a commanding presence, while curating a 12-month property marketing plan that provided ownership the confidence necessary to award the listing.
The Benefits of a Targeted Marketing Strategy
By leveraging our industry knowledge, Barton Agency delivered impactful marketing materials that spoke directly to our client's target tenants–generating business demand and resulting in multiple signed LOIs within the first six months of property marketing.
This project showcased the power of cohesive branding and marketing, and the results speak for themselves. Fortress Realty Partners not only won the listing but strengthened their reputation as a trusted partner in commercial real estate.
Client Results:
Secured listing for a 500,000-SF Class A portfolio
Signed several new office LOIs in the first six months
Expanded a key landlord relationship for our client
