Brand Strategy & Identity
Becoming An Institutional Contender
Stewart Investment Partners is a full-service real estate company based in Bethesda, Maryland that has built a strong reputation for navigating complex investment opportunities.
But to expand and grow their business, Stewart needed to attract bigger investors and win their confidence. Their existing marketing materials weren't cutting it. That’s where Barton Agency came in.
Client
Stewart Investment Partners
Challenge
Attracting institutional investors and driving leasing activity
Services
Brand Strategy & Identity, Sales Enablement, Property Marketing
Results
New relationships and significant portfolio growth within 12 months
The Process: Aligning Image with Ambition
We began with a comprehensive audit of Stewart’s existing brand to identify headwinds and areas for improvement. This provided a helpful jumping off point for company leaders as we guided them through a detailed branding process to define the company’s values, goals, and aspirations.
Using these insights, Barton Agency developed a new brand identity showcasing Stewart’s disciplined approach and investment expertise, reinforced by high-impact leasing signage and property marketing materials that captured attention in the marketplace.
The Solution: A Timeless and Elegant Brand
The benefits of the rebrand were powerful and immediate. Stewart's new visual identity drew praise from key partners and industry colleagues alike, providing the credibility boost Stewart needed to expand with larger investors. Finally, the company's public image matched its sophistication and reputation for excellence.
Following the rebrand, company leaders seized on the momentum by asking Barton Agency to redesign all of their property marketing eblasts to match their new branding, while creating additional marketing templates to help drive occupancy across their investment portfolio.
Over the next 12 months, Stewart’s portfolio expanded significantly while stabilizing occupancy, resulting in new interest from institutional investors. Barton Agency was later re-engaged to help elevate the company's pitch deck and solidify new opportunities.
Client Results:
Immediate praise from business partners and colleagues
Increased credibility with tenants and property sellers
Significant portfolio growth within 12 months
